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Marketing Solutions assists CEOs of small, entrepreneurial
companies manage change. Everything we do is designed to increase
the success of our clients.
Clients come to us with different kinds of requests or challenges.
A client may know he has a problem or a need for assistance but
isn't quite sure how to identify the problem he's facing. Sometimes,
a CEO already knows what needs to be changed, but wants a sounding
board or hands-on support during the process of making the needed
change. In other cases, a business owner realizes that their company
would benefit from building an advisory board but doesn't know how
to create one.
Because no two situations are ever the same, we begin all projects
by engaging in a dialogue with clients and then tailor our services
to the client's specific needs. Sometimes the scope of the work
can be clearly identified in an initial meeting; other times it
unfolds more clearly over time.
We work by focusing on the P Factor: Plans, People, Performance,
Productivity and Profitability.
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- Strategic plans,
marketing plans and operating plans; using market research to develop
strategy, or writing a business plan.
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- Job descriptions, employee
reviews, employee manuals: the primary focus is to facilitate identified,
necessary change within an organization in order to enhance the success
of the company through improved productivity, efficiency, communication,
and employee morale.
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- Work process development,
program planning and business development areas: forecasting, tracking,
and analyzing your data will show how well your company is performing.
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- Efficient and effective are
two different things: increasing productivity depends on it.
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- Managing the bottom line is
the true measure of a company’s viability. We do this on a weekly
basis, so that we see changes happening on a consistent basis: and
the change creates increases in not only sales levels, but in profitability
as well
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Marketing Solutions services fall into four main related areas. Some
clients need assistance in only one area, while others need help with
all of them. Our services include: |
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Marketing Solutions begins all projects with a needs assessment phase.
In some instances, the needs assessment process is very short, leading
to the development of a proposal, work plan, and specific services
that we provide.
In other instances, a more involved needs assessment becomes the actual
service we provide to a client. Longer needs assessments are likely
to be followed by implementation work, done by us, if appropriate,
or by other resources that we bring in. All designed to enhance the
success of your companies Plans, People, Performance, Productivity,
and Profitability.
We coach entire companies, management, individual executives, boards
of directors, or specific departments. Just a few of the areas in
which we've helped people include: |
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- Strategic Business and Marketing
Planning
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- Executives thinking of starting
their own companies
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- Developing a vision along
with compelling mission and values statements
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- Brand building and market
positioning strategies
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- Internet marketing and brand
positioning
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- Prospect Generation Techniques
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Marketing Solutions realizes that each business is different, and
what works for one may be way off base for another. Our breadth of
experience and outside objectivity will help you find the best direction.
Our free needs assessment session is an excellent way to get started
and see for yourself what a difference we can make for your business.
Value to Our Clients
Solutions: Coaching, Consulting, Project Management, Seminars
Marketing Solutions offers value to its clients
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- Bringing personal focus and
commitment to the consulting relationship,
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- Providing an objective, big
picture view, unclouded by day-to-day stresses or distractions,
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- Offering expertise, achieved
through years of working with entrepreneurial companies and working
with non-profits,
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- Becoming a "running partner"
to the CEO, an experienced sounding board, objective advisor and coach,
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- Providing focused help, on
a short-term basis, without the costs associated with hiring a full-time
employee,
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- Delivering work in a timely
and efficient manner, with no ramp-up time, recruiting costs, or utilization
of space and other material resources.
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