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If I asked you to watch two hours of primetime TV and pick the most effective ad spots, could you do it? Chances are, you could name the ones you found the most entertaining. But could you identify the commercials that had the power to move the audience--really motivate viewers to learn more about or buy what’s being advertised? If you're a bit fuzzy on what it takes to create advertising that actually works, you'll be happy to know it's not your fault. There’s just so much ill-conceived advertising out there--throughout all marketing media. What makes it tough for entrepreneurs to understand how to create their own campaigns is the fact that so many of the big-budget ads from major advertisers are just plain bad. They're self-indulgent and cute, and although they may be creative, they probably sell very little. The first duty of advertising is to make something happen. Any campaign worth its salt must produce a desired result. Rework your current ad campaign--or create a new one--that motivates prospects to take action by understanding these four important advertising rules. Rule #1: Rule #2: Rule #3: Rule #4: The bottom line is, marketing exists to support sales. If your current advertising doesn't produce, it's like having a slacker employee--your best option is to fire them. Finally, be prepared to track and measure the responses as they arrive. After all, you can't run an effective campaign unless you know what's worked in the past. Continually fine-tune your ad campaign to capitalize on the elements that make the phone or the cash register ring, and soon you'll have good ads that make all the right things happen. If you need guidance in creating, changing, or monitoring your advertising campaign, give us a call. We can help you make all the right things happen, and move your business to the next level too.
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